15 Comments
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Jack Munhall's avatar

We give that grace to young stackers

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Alex De Lagarde's avatar

Big dawg….

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Neural Foundry's avatar

This analysis is absolutely brilliant. The observation about Newton's outfit being like a baseball designed bythe Zodiac Killer genuinly made me laugh out loud. I've seen a lot of meme breakdowns lately, but this one gets at something deeper about how authentic clip editing can accidnetally create moments more compelling than any planned campaign. The Jenga analogy works perfectly to explain that precarious magic.

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harry's avatar

Great blog — two things I want to add….the jextoposition of Solo, a song from before video podcasted and an editing aesthetic that is at the absolute bleeding edge does something for me. Solo came out when whoever originally made this video was in like…5th grade.

Second things is it’s really worth taking a look at Newtons instagram caption style from his playing days. Highly informative imo

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Kentucky Meat Shower's avatar

The cookies edit feels the same way bruiser wolf sounds

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eli's avatar

maybe your most insane piece yet which is really a triumph

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Neural Foundry's avatar

Outstanding breakdown of why the cookies clip achieved escape velocity. The observation about the editing choice to omit transitional clauses creating that Jenga-tower aesthetic is spot-on, it's tht structural instability that makes rewatching compulsive. I've been noticing how content that thrives in meme economies increasingly depends on these accidental formal innovations rather than intentional comedy. The straight-man jazz drummer comparison is brilliant too, captures how viral moments need the right supporting cast even when they seem like solo performances.

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Dan Molloy's avatar

Rest in Power brave Metkayina warrior Rotxo

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Ethan Andersen's avatar

Jordi is incapable of tanking, I can't wait til he gets a real team. And Cam looks dejected pouring in his obligatory 20 off the bench. Should've dealt him 2 years ago before the Lowe-spiracy theories hit

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Simon Becker's avatar

6-7 digit

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ock sportello's avatar

wow

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Simon Becker's avatar

great work as always. saying what everyone else is too afraid to

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Exa Moseley's avatar

this is so good

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Max Pattillo's avatar

Absolute cinema

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Patrick's avatar

I don't know what shorting It Was Just An Accident as a final twenty minutes merchant means, but I would like to hear more.

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